PHAM VAN TUAN, PHD; NGUYEN MINH HA; BUI DUY HIEP; NGUYEN QUANG HUY; TRAN THI NGOC MAI; PHAM MAI PHUONG. The experience of using e-commerce platforms affects the online purchase intention of customers in the FMCG (Fast moving consumer goods) sector in Hanoi city. International Journal of Business and Social Science Research, [S. l.], v. 3, n. 4, p. 16–24, 2022. DOI: 10.47742/ijbssr.v3n4p3. Disponível em: https://www.ijbssrnet.com/index.php/ijbssr/article/view/86. Acesso em: 11 may. 2024.